The internationalization strategies and activities of Bentley in China Dissertation

The externalization strategies and activities of Bentley in China - Dissertation causaCOMMENDATIONS 35 7.1 Revisiting Hypotheses 35 7.2 Recommendations 36 References 38 1. INTRODUCTION International channel concerns with the transactions (service to foreign markets) that replication place across the national borders, they usually involve more than one country (Punnett 2011). International business differs from domestic business because in international business there are variations in commercial milieu and requirements (Punnett 2011). International business is much more complex to manage and involves money conversion. Working in international markets must be done within the limitations imposed by international trade and investment system. on that point are more risks involved in international business as well such as political risk, cross-cultural risk, exchange rate risk and commercial risk (Hendrix 1991). Despite these risks, firms go planetary because they get access to wide r markets for their products, they can realize economies of scale and/or scope, and they can benefit from experiential eruditeness (Hiriyappa 2013). An understanding of globalization is also necessary when studying international business (Khanna, Palepu &Sinha 2005). Globalization is a great integrated and interdependent world economy that has resulted in greater integration of goods market, production and supply and crunch and capital market (Mrak 2000). Although the purpose of globalization was to improve the economy of the world and to remove trade barriers (Trade in a Globalizing World, 2008), globalization today has emerged as a big challenge for businesses. It has become relatively ambitious to identify the internationalisation strategies and choose the countries to conduct business with (Hill 2005). It has been discovered that most multinational firms follow the traditional internationalization strategies and thus struggle to make their presence felt in the host country . It has also been observed that multinational firms find it easier to invest in developed countries rather than acclivitous economies. Firms find choosing the correct internationalization tool and the appropriate mode of entry particularly difficult when entering an emerging market (Palepu, n.d.). 1.1 research Purpose, Aims and Objectives The main aim of this research study is to explore the process of internationalization in the context of an emerging economy. China is selected for this study and internalization strategies and activities of Bentley has been explored. The study aims to explore in detail the theories of internalization and then moderate it on the case of Bentley that how Bentley has managed to excel in China so well in the face of arguing and globalization. The study