Mp4 Matlab

College of Engineering ELECTRONICS AND COMMUNICATIONS ENGINEERING NDC Compound, *Anonas* St. Sta. Mesa, Manila {draw:line} Research Work with Defense Submitted By: Group 3 – Alpha Signal Rho BSECE IV-1 Leader : SANTOS, Ralph Rhyan G. Members: BELANO, Gracielle D. ESPINOSA, Joey Q. HERNANDEZ, Jan Roldan B. MATIC, Millicent G. RIVO, Sarah Ezekiel M. VILLENA, Kane Dave R Engr. Gerhard P. Tan Instructor Introduction It is known that our fast-paced emerging technology has been able to give us anything that we wish. Concerning the field of Digital Signal Processing, our latest technology has been able to give birth to many new forms of media file format both in audio and video. A few number of groups tried to produce different media file formats that would be of their greatest preferences but a certain group known as the Moving Picture Experts Group with the combined help of different professionals all around the world were able to create several media file formats that are of great use and in many ways universal. These said formats were then treated as the standards and then were implemented and it was used worldwide. After being assigned a certain file format per group, the certain multimedia file format that will be discussed by our group in this paper is the MP4 file or the file extension format known as . mp4. It is known that the . mp4 file format is the multimedia file container format for the MPEG-4 so some topics about MPEG-4 will also be discussed. Also, we will feature its history, applications, advantages and disadvantages and as well as the future for this certain file format. Different issues surrounding the main topic will be tackled as well and will be explained with the full extent of our capabilities. This research work was designed for students like us to gain new knowledge and discover the fundamentals behind the different technological advancements that we are already enjoying. It could be taken in account that all of our group members participated and did their part in constructing this research paper. History MPEG-4 part 12, which is known as ISO Base Media File Format, was originally the 1st version of the file format for MPEG-4. It was based upon Apple’s QuickTime container format. Afterwards, this part was then revised and thus giving birth to the MPEG-4 part 14 which is the MP4 file format. This occurred in the year 2003 wherein the difference between the two is the Part 1 or the System Standard. The first version then became the basis for many other file formats that were released afterwards. Theories and Principles What is MP4? {draw:frame} IV. Interact with the audiovisual scene generated at the receiver’s end. MPEG-4 Standards The basic components of streaming media are encoders, servers and players. The encoder compresses the video and distributes the compressed video to players that decode and render it. For interoperability the overlapping areas in Figure 2 need standardization, that is file formats, protocols and codecs. The MPEG-4 standard covers it all. {draw:frame} Figure 2 – Streaming media components More recent parts added into MPEG-4 are: †¢ Part 9: Reference Hardware Description†, Phase 1 Hardware Accelerators, Phase 2 Optimized Reference Software integration through Virtual Socket †¢ Part 10: Advanced Video Coding (as discussed below) †¢ Part 11: Scene description (to be split off from part 1) †¢ Part 12: ISO Media File Format. †¢ Part 13 : IPMP Extensions. †¢ Part 14 : MP4 File Format (based on part 12). †¢ Part 15 : AVC File Format (also based on part 12). †¢ Part 16 : AFX (Animation Framework eXtensions) and MuW (Multi-user Worlds). Part 17 : Timed text subtitle format †¢ Part 18 : Font Compression and Streaming †¢ Part 19 : Synthesized Texture Stream †¢ Part 20 : Lightweight Application Screen Representation (LASeR) †¢ Part 21 : MPEG-J Graphical Framework eXtension (GFX) †¢ Part 22 : Open Font Format Specificat ion (OFFS) based on OpenType †¢ Part 23 : Symbolic Music Representation (SMR) {draw:frame} Figure 3: Classification of MPEG-4 Toolset {draw:frame} Figure 4: The parts of MPEG-4, the arrows represent flow of bits Because of its universality and flexibility, the MPEG-4 could be applied almost everything. Of course, since there are media files that do not make use of all the tools provided by the MPEG-4, it resulted in the creation of different profiles. Such profiles are classified according to the tools that they make use of. In general, the different file formats that could contain the MPEG-4 system are as follows: . m4a – media container for raw audio only .m4v – media container for raw video only .mp4 – media container for audio, video and still images . 3gp & . 3g2 – media container used in cellular phones Data Streams †¢ Still images (e. g. as a fixed background); †¢ Video objects (e. . a talking person – without the background; †¢ 2–D and 3-D objects such as those used for animations; Audio objects (e. g. the voice associated with that person, background music) Every single one of these media objects present when gathering them in MPEG-4 are stored individually into what we refer to as â€Å"data streams†. In MPEG -4, every object is tightly coupled with a stream: such binding is made by the means of the Object Descriptor Framework which links an object to an actual stream. This design seems obvious for video objects that rely on a compressed video stream. It has been pushed a bit further: the scene description and the description of object descriptors are themselves streams. In other words, the presentation itself is a stream which updates the scene graph and relies on a dynamic set of descriptors, which allow referencing the actual media streams. These design principles can be summarized in the following figure, which gives a visualization of a scene. {draw:frame} Figure 5: An MPEG-4 scene aggregating different media streams Different objects can be encoded and transmitted separately to the decoder in their own elementary streams. The composition only takes places after decoding instead of before encoding. This applies to both visual objects and audio alike. In order to do the composition, MPEG-4 includes a special scene description language, called BIFS, for binary Format for Scenes. Atoms After the streams are collected, they are then stored into object – oriented structures called â€Å"atoms†. These atoms are what primarily compose an MP4 file. The type field is usually four printable characters. Atom structured files are used in a number of applications, and it is possible to form multi-purpose files which contain the atoms required by more than one specification. Examples include not only the ISO Base File Format family described here, but also the JPEG 2000 file format family, which for the most part is a still-image file format. {draw:frame} Figure 6: Complex File with External Media Data In the MP4 file format, determining how to decode a track involves two decisions. First, what kind of track is it: audio, visual, and so on? And then, precisely how are the samples are coded? The first decision is made by examining the handler type; along with the handler type, there is a type-specific header atom within the track structures for each kind of track. draw:frame} Figure 7: MP4 Handler type and Header atom type {draw:frame} Figure 8: Relation between different objects Application Television Broadcasting MPEG-4 offers well enough compression for transmitting hundreds of channels and satellite TV cable that consumers expect applicable even in high definition televisions. Broadcast applications can take advantage of the MPEG-4 standard to offer h igh-quality interactive content delivered over traditional TV networks or cable TV networks. Mobile Communication and Entertainment MPEG-4 handsets are established for the purpose of having two-way video calls or watch video programming over 3G networks. The MPEG-4 standard allows video streaming of very low bit rate content over all types of networks. It makes provisions for streaming in error-prone environments. These qualities are crucial when streaming rich content to wireless devices. Internet Streaming MPEG-4 has several characteristics that make it the ideal standard for streaming rich media over the internet. For the narrowband Internet, applications can use content compressed at low rates. For broadband Internet, applications can use the same content encoded at higher bit rates. The interactive nature of MPEG-4 means that MPEG-4 content can be used in advanced multimedia applications. And because MPEG-4 allows for scalability, the same content can be streamed to different devices over heterogeneous networks. Portable Gaming Distance Learning and Training One of the keys to distance learning and training is the ability to transmit over different networking infrastructures and interactivity. In a corporate training scenario, MPEG-4 content can be broadcasted via satellite to company branches in remote locations and over the LAN to employees at headquarters. Digital Still Cameras and Convergence Devices Most digital cameras now include movie modes for capture of short video sequences and with the new affordability of high-capacity flash memory, it is possible to build camera-like Mobile Content Convergence Devices that include the functions of a camera, camcorder and music player in one device. Given its compression efficiency, multi-platform support and its freedom from platform bundling requirements, MPEG-4 is an ideal fit for these devices. Satellite Radio MPEG-4’s audio codec have been employed in several systems for satellite radio and multimedia broadcasting. Security Video surveillances are modern means of security employment. Often, the devices used must limit the video resolution and frame rate to provide a reasonable recording time, and mostly require proprietary video players or some plug-ins to view the stored content. Recording using MPEG-4 enables and provides full resolution and desired frame rates. Also, MPEG-4 coding reduces storage cost. Its interoperability also allows users to combine equipment from different manufacturers in their systems and still be able to export a certain video in a universally readable format. MATLAB SIMULATION Since we know that from the principle of MPEG-4, each media object present in the scene while it is taken will be conveyed into its own elementary stream. These media objects could be an audio, video or a still image. The first thing to do is record first an analog signal with the use of the matlab tool known as daqscope. daqscope A window showing an example oscilloscope will be shown. It will look like the picture below. By pressing the arrow button, the recording of an analog signal will begin. The generated signal will depend on the sounds that will be acquired from a recording device such as a computer microphone. After recording on both channels, you can then close the window. The recorded signal will be treated as â€Å"winsound0†. addchannel(ai,1:2); set(ai,'SampleRate',44100) set(ai,'SamplesPerTrigger',44100) tart(ai) wait(ai,2) data = getdata(ai); plot(data) The example analog signal that we made look like the next figure. {draw:frame} video = mmread(‘mymovie. mpg',1:100); This command would then generate the first 100 frames of the video that we have chosen. In our example we used a sample video from the MATLAB folder known as vipmen we converted it first to an mpg file then renamed it into mymovie. The figure below shows some sample frames. {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} I = imread(‘mymovie. pg'); I = im2double(I); T = dctmtx(8); B = blkproc(I,[8 8],'P1xP2†²,T,T'); B2 = blkproc(B,[8 8],'P1. *x',mask); I2 = blkproc(B2,[8 8],'P1xP2†²,T',T); imshow(I), figure, imshow(I2) Advantages and Disadvantages The main advantage of the MP4 file format is its interoperability. Since mpeg-4 contains many different tools for different programs for different purposes, it stood up and showed its universality and multi-functionality which we think is the most basic pre-requisite for a media file format to be of great importance. Also, because of that same reason, MP4 is common and would work across different types of players from different manufacturers. It became natural for us to make use of it. Another advantage is that there is no additional infrastructure investment needed for its development unlike mpeg-2 that required billions of dollar to be developed, the MPEG-4 used the pre-existing knowledge and altered it to its preference. The greatest disadvantage would be the licensing terms and the content fee of the MP4 file format. This could be a hindrance for companies that would be using it in a large scale. It could be the reason to slow down the adoption of MP4 for broadcasting in IP networks. Another is with the ever known piracy problem since it relies on data encryption. Also, the download time in a broadband connection, which is much longer than the time consumed when downloading regular files, having the fact that MP4’s are still generally large files. Emerging Technology References: Principles of Digital Audio by Ken C. Pohlmann Principles of Multimedia by Ranjan Parekh MPEG-4 Whitepaper, www. medialab. sonera. fl http://my. opera. com/ebest24/blog/2006/11/11/general-mp4-information http://www. coolutils. com/Formats/MP4 http://www. zimbio. com/QuickTime/articles/4/History+MP4+Technology+Apple http://www. chiariglione. org/mpeg/standards/mpeg-4/mpeg-4. htm http://www. ncsu. edu/it/multimedia/mpeg4. html http://www. mpegif. org/resources/mpeg4userfaq. php

Law Assignment for Child Protection

Law Essay Case Study of Stephanie and Stephen. This essay shall be based on the assumption that I am a Local authority social worker given the case referral of Stephanie and Stephen. The essay shall be focusing on the laws, policy and procedures that will guide through the assessment process of this case and how these can be used to meet the needs of all concerned. The assignment includes discussions on some of the key aspects of framework for the assessment of children in need and their families and The Children’s Act 1989, in particular section 17, duty to safeguard and I will incorporate anti-oppressive and anti-discriminatory practice.Stephanie and Stephen are under the age of 18, this therefore puts them into the category of both of them being classed as children. Under the Children Act 1989 it clearly states that any person under the age of 18 and 16 if married is seen as a child. This consequently places a statutory duty on any local authority child social care worker t o protect them from any harm and promote their well-being. Section 17 (1. ) of the Children Act 1989 says that â€Å"Local Authorities, have a general duty to safeguard and promote the welfare of children within their area are in need† Subsequent to receiving this referral and acting in agreement to the primary aims of the Government Policy, my role and responsibility is to make sure that both Stephanie and Stephen are protected from any harm and that their development needs are met accordingly and appropriately. In the course of this, if I believed that a crime had been committed, I would have a duty to report this immediately to the police.Section 47 of the Children Act 1989 states that â€Å" Children's Social Care Services must inform the police whenever they receive a referral, which may constitute a criminal offence against a child, even when they have decided that they are dealing with the referral as a Section 17† (www. Proceduresonline. com) It is my duty to e stablish if any, the level of risk to Stephanie and Stephen and to use legislation where necessary. The identification of a high-risk individual provides the mechanism for ensuring that children are protected hile avoiding unneeded intervention. (Parton et al. 1997) To try and establish the course of action, I will be guided by the Framework for the Assessment of Children in Need and their Families and Working Together to Safeguard Children to help me in my decision making, planning and if any the intervention that may be required. These are two acts that were issued under Section 7 of the Local Authority Act 1970 which required Social Services to act under there general guidance.This Framework of Assessment will take into account the development needs of the child, unlike the Children Act 1989 that until the mid 1990’s mostly focused on the incidents of abuse rather than the development needs of the child. (Department of Health et al. 2000) By use of taking a holistic view t o the ‘Assessment Framework’, information will be gathered and analysed within three domains of the Assessment Framework namely: the child’s developmental needs, the parent’s capacity to respond appropriately to those needs and the wider family and environmental factors.The Framework is also linked closely to Every Child Matters which aims to ensure the well-being of children and young people from birth to 19. This means that the Government aim is for every child whatever their background or circumstances have the relevant support they need in order to be healthy, stay safe, enjoy and achieve, make a positive contribution and achieve economic well-being (Every Child Matters and Outcomes) It is important that all agencies collaborate and work together to share information.Working Together to Safeguard Children document sets out how all agencies and professionals in the statutory, voluntary and independent sectors should work together to promote children's w elfare and protect them from abuse and neglect requires those agencies to share information. The first point of contact I would make would be with the school and learning mentor. Under s. 27 (7. 4) of the Children Act 1989 the school is obliged by law to assist me with any additional information that might be of help to this particular case. (www. legislation. It is the school that expressed concern and by acting upon this they then completed and sent a Common Assessment Framework (CAF) â€Å"The CAF is a shared assessment and planning framework for use across all children's services and Local areas in England. It aims to help the early identification of children's additional needs and promote co-ordinated service provisions to meet them† (www. cwdcouncil. org) I may also make enquires to the police as to whether there has been any reported incidents, especially taking into account that there is issues of substance misuse and domestic violence.When domestic violence is added into the equation it is clear that the children could be at risk of significant harm. â€Å"Child witnesses of domestic violence greatly impacts upon children’s development causing emotional harm†. (Mullander et al 2002: 6) Under Section 120 of the Adoption and Children Act 2002 states that: â€Å"Children living in households where domestic violence is happening are now identified as â€Å"at risk† under the Adoption and Children Act 2002.From 31 January 2005, Section 120 of this act extended the legal definition of harming children to include harm suffered by seeing or hearing ill treatment of others. (www. womensaid) Additional information may be gathered from other professional such as the child’s General Practitioner (GP) and dentist. Neglecting to take a child to see the doctor or dentist can be seen as neglect in some cases. I would also read through old case notes and talk to previous social care professionals that were involved with the family w hen they were accommodated.Section 20 of the Children Act 1989 defines â€Å"the term accommodated child refers to a child or young person for whom the Local Authority has provided accommodation with parental consent† (Children Act 1989) This is something that can be done without the need to apply to court and it is a way of working in partnership with the parents and empowering the parents to be involved in the ongoing plans for their child. This can be reassessed if the parents becomes uncooperative or inconsistent or commitment to the child.In the event of this the need for care proceeding may be required. (Legislation. gov. uk). From the information already received I notice that both Stephanie and Stephen wish to remain with their parents. The intention of the Children Act 1989 is to keep families together and it should only be that a child is removed as a last resort. Section 47 (5a) of the Children Act 1989 (inserted by the Children Act 2004) says that we need to take account of the wishes and feeling of the child.It is important that in the incident that further action is needed I take into account the fact that the children want to remain where they are but I must balance the risk over the choice. Under the Children Act 1989 (6. 1) â€Å"A decision to remove a child from home must balance the likely immediate and long-term effects of removing the child against the possible harm if the child is left at home. This decision should also take into account the need either to secure evidence of criminal offences or arrest suspects† (Children Act 1989)My next course of action would be to visit the family home and carry out an initial assessment. If I did not feel the children were at immediate risk, I would get in touch with the parents and arrange a time and date for me to visit, however if believed I would be putting the children at risk by doing this, I would consider a unannounced visit. I need to be aware that I will be intervening in the p ersonal lives of Stephanie, Stephen and their parents and my visit may not be welcomed by the family and viewed as a huge invasion and deprivation of their human rights.Article 8 of the Human Rights Act 1998 it states that; â€Å"(1) everyone has the right for his private and family life, his home and his correspondence. (2) There shall be no interference by a public authority with the exercise of this right except such as is in accordance with the law and is necessary in a democratic society in the interests of national security, public safety or the economic well-being of the country, for the prevention of disorder or crime, for the protection of health or morals, or for the protection of the rights and freedoms of others† (news. bbc. o. uk) They are within their rights to refuse me entry into their home and as a social worker I do not have the power to enforce this. The police would have to be called if I alleged the children were at immediate risk they would then have the power to remove under Section 46 (6. 7)† These are to be used in cases of immediate emergency where the delay of applying for an Emergency Protection Order would pose significant harm to a child. This Order should not be used where a Local Authority can apply for an Emergency Protection Order and has sufficient time to do so. Children Act 1989) The reason for the initial visit is so I can establish if there are concerns and what action if any would be required next. I would need to talk to all concerned and maybe possible extended family to fully understand what is happening within this family. It is important to â€Å"Ascertain the wishes and feelings of child, parents and others relevant to fully address the problems experienced†. (Brammer, A (2003) p, 128) Throughout this assessment it imperative that Stephanie and Stephen remain paramount and the focus of this investigation. Working with family members is not an end in itself; the objective must always be to safegu ard and promote the welfare of the child. The child therefore must be kept in focus. It requires sensitivity and understanding of their circumstances of families and their particular needs† (Framework for Assessing Children in Need and their Families, p. 13, 1. 45) Stephanie and Stephen have rights and it is important that as a social worker I strive to ensure that they are treated as individuals and without discrimination and take full account their wishes, feelings and experiences.By not respecting the children and listening to them because of their age could be seen as discrimination, people are often discriminated because of age whether this being young or old, as social workers it is important that we apply anti-discriminatory practice at all times and to challenge others who discriminate against others. Section 12 of the United Nation Convention on the Right of the Child, (UNCRC) states, â€Å"Children and young people have a right to express a view about things that af fect them† (United Nations Convention on the Right of the Child)I would not withhold any knowledge that I believed may be beneficial to Stephanie and Stephen and their parents. The family may require legal advice and may need sign posting to other outside agencies that could offer independent advice and support. By withholding any information I run the chance of the family being oppressed and as a social worker this is something we would not do. â€Å"A social work practice that does not take account of oppression cannot be seen as good practice no matter how high its standards in other respects. † (Thompson, N. 2000) pg11) For children to enjoy and achieve they need to attend school, this will give them the chance to reach their full potential and the opportunity to improve their life chances. It is the parent’s responsibility to ensure that Stephanie and Stephen attend school. â€Å"The law requires parents to make sure their children receive a full-time educa tion suitable to their needs. For most children this means attending school regularly. As a last resort, schools and local authorities have legal powers to deal with poor attendance. † (www. direct. gov. uk)Stephanie has also told the school that she and her brother are often left home alone. The law of the Government in the UK does not have an age limit for leaving children alone. To ensure they are safe, I would need to explore the level of understanding and maturity of both children, the Children and Young Person’s Act 1993, â€Å"parents in England and Wales can be prosecuted for wilful neglect if they leave a child unsupervised in a manner likely to cause unnecessary suffering or harm to health† (Children and Young Person Act 1993) The other issues of the cooking and home conditions would be explored.It might be that Stephanie likes to cook and this has been her choice, but I would need to ensure this was not something she was being made to do and it is agai n safe for her to do and are they having a healthy diet. The home conditions will be something I will be taking notice of during the visit. Not everyone has the same standards of living and what one person sees as unacceptable is not necessarily the case. Is the home weather proof and free from damp and cold, is it free of hazards, such as syringes left around or illegal substances, is the home clean enough to prevent any infection of any kind.The visit could result in a number of finding and each one is different: It could be as simple as I have found no concerns and no further action is needed. (NFA) Section 17 Children Act 1989- Child in Need Section 47 Children Act 1989-Duty to investigate- Section 31 Children Act 1989-Interim Care Order Section 20- Accommodated- Section 44- Emergency Protection Order So as you can see there is no way of saying which way a assessment will turn out, every case should be treated individually. In conclusion to this essay, I have discovered the impo rtance of understanding the laws that surrounds child protection.Child protection is very complex and our service will not always be welcomed by service users, but it is hoped that through good practice and guidance of the laws, Framework Assessment and Working Together to safeguard children, we are able to keep families together and only remove children as a last resort. It is however evident that this will not always be the case and children will have to be removed against their wishes and the wishes of their families but as it is important that the child remains the focus and in the centre at all times.I managed to establish the significance of practicing anti-discriminative and anti- oppressive practice whilst promoting the rights of children. Families will no doubt feel powerless within this situation and we must continue to empower them at all times. Social Workers are inclined only to get the bad press, but can they win the vote of the public? Time will tell so for ++++++++++ ++++++++++++++++++++++now; we are damned if we do and damned if we don’t. + – .

After Divorce

Myparents divorced when I was two, and the repercussions of their split lasted longafter it was final. My mother was a parochial school teacher who earned justenough to stay off welfare, but not enough for us to live comfortably. Utilitiesin our home were shut off from time to time, and it seemed like we would nevercatch up. My mother also worked nights, so after school I would go to mygrandparents house. I spent little time with my mother because she worked duringthe week, and eventually on weekends, too. My most painful memories ofthat time are not of being teased for my limited wardrobe, or the times we had norunning water because my mother missed payments. The most difficult experiencewas watching my mother cry at night, while I hugged her and told her I lovedher. Through all this, I learned so much. I came to value education,family and faith. I worked hard in school, and earned good grades. I learned frommy mothers example (she went back to school after three children and a divorce)that it is important for a woman to go to college and not depend on a man. I cameto value extended family support and developed a close relationship with mygrandparents and cousins because I was with them so much while my mother worked. Last, my faith became very strong. Although my mother was very busy, shemade sure we all went to church together every Sunday. Most important, we did notblame God for our situation. Instead, we thanked Him for the good things in ourlives. We were grateful for the people who cared about us, for not being on thestreets, and for good health when we did not have health insurance. My parentsdivorce caused hardships and pain, but it was also an experience that I would notchange because of how much I learned.

Discovering Nutrition Assignment Example | Topics and Well Written Essays - 500 words

Discovering Nutrition - Assignment Example This paper illustrates that a number of studies show that individuals, who consume low protein diets have low insulin-like Growth Factor-1 (IGF-1) in their blood. A diet replete with protein increases the levels of IGF-1 in the blood. IGF-1 contributes to particular types of cancer. One of the contributing factors to osteoporosis is a diet with high protein. Individuals, who consume high protein diet have increased rate of losing bone density due to bone resorption, which balances the amount of calcium excreted by the kidney. High protein with low carbohydrate diet is likely to cause ketosis, which can lead to the damage of internal organs. The only area in which the author meets the recommended intake is fruit. The researcher’s fruit intake is at 2.0 cup, which corresponds to the recommended intake. Meeting this requirement makes me happy, and it is necessary that the author maintains the required intake. Fruits contain several anti-oxidants compounds including vitamin-C, pol yphenolic flavonoids, and anthocyanin. Such compounds are crucial in protecting the body against cancers, oxidant stress and other diseases. In addition, fruits are rich in diverse minerals, vitamins, and other micronutrients. Several areas in my diet need improvement, which will ensure that the author meets the target of 2,190.10 calories. For this reason, meeting the recommended dietary needs calls for the author to make improvements in certain areas. Among the areas where improvement is necessary, including grains, vegetables, and dairy intake. Therefore, the researcher will adjust the amounts of the mentioned foods in his diet to correspond with the recommended amounts. First, he needs to consume 3.5 cups of whole grains a day, which should be half of his total grain intake. It is crucial that the author adjust the number of teaspoons of oils that he consumes in each day. For this reason, meeting that goal requires the researcher to have an intake of 6.0 teaspoons of oil per day . He needs to consider varying the types of vegetables that he takes. In addition, the author needs to reduce the amount of protein in his diet to 6.0 oz. The author’s current physical activity is low. He will adjust the amount of time for each physical activity.

Business Ethics Essay Example | Topics and Well Written Essays - 1000 words - 2

Business Ethics - Essay Example The present study focuses on learning about the CSR activities of Starbucks Company and the different issues that the organization addresses. Starbucks and their CSR Efforts: The Starbucks Company was initiated in the year 1971 in Seattle when three friends Jerry Baldwin, Zev Siegl, and Gordon Bowker had opened up a small coffee shop. However there have been several changes over these years where the company experienced selling out and expansion processes before the position where it has reached now (Garza). Starbucks had always considered the fact that communities should be served at their best and hence such corporate social responsibilities were performed by the company ever since their coffee shop initiated (Being a Responsible Company, 2011). The company is committed to provide â€Å"good governance, ethical conduct and social responsibility† along with maintaining relationships with the stakeholders of the company (My Starbucks, n.d., p.10). The recent reports of CSR eff orts of Starbucks Company reflect their progress in several areas of work. The company’s recent commitments also include assisting the coffee farmers, and supporting communities and environments. Other commitments also include ethical sourcing of coffee, responsibility for the environments, involvement in community development, and practices in the workplaces. As studies reveal, the company is a leader in the industry as far as ethical sourcing of coffee is concerned, where the company has accomplished sustainable coffee, higher price payments, fair trade certified coffee, and Conservation International Collaboration addressing changed in climate. The company has also proved to be a leader in environmental responsibilities trying to focus on renewable energy, and green building. Relationships with customers and neighbors are also included as major responsibilities of the company (Starbucks Makes Corporate Social Responsibility Report Public, 2008). Thus the company’s e fforts on CSR can be found to be effective on maintaining the environments and communities as well as improving the image and reputation of the company. Stakeholders of Starbucks Company and Effects of the Company’s CSR on Them: The different stakeholder groups of the company that Starbucks need to consider while planning for their CSR activities include the employees of the company, the shareholders, the partner organizations, government and non government organizations, university student organizations and academic institutions, regional community groups, and the media (Reid, 2006). Strong relationships need to be built and maintained with these stakeholders thus implying the fact that the CSR activities of the company would have significant effects on these stakeholders. The Starbucks Company considers the needs and expectations of different stakeholders and accordingly communicates the CSR activities to them. For stakeholders like the NGOs, the company tries to integrate the strategies, practices and operations focusing on a holistic approach towards solving different problems. The motives are ethical, economic, and legal. For investors or shareholders, the company has always tried to connect the values of the company with its performances, the motives being economic and ethical, also attempting to create values with the

Barrack Obama as a Favorite Political Leader Essay

Barrack Obama as a Favorite Political Leader - Essay Example Obama has brought about significant changes since he took over as the president of the US, these changes have made the US so much better than what it earlier was as a country. People may point to the ever increasing unemployment rate but he is trying his best to keep it under perfect control, he is against outsourcing and it is good for the people of the US and it is also good for those who are unemployed. The following part of the paper will shed more light upon the changes that have taken place since Obama took over as the president of the US. â€Å"America is a place where all things are possible† this was how Barrack Obama started off at Grand Park in Chicago. He said if any American had any doubts about the above statement then he would clear all their doubts. This paper will throw light upon the speech delivered by Barack Obama at Grand Park in Chicago. The paper will also present the promises made by the President of the USA and some pros and cons which would present a clear picture of what the USA can expect from their new President. Obama gave focus on the power of democracy in his speech, the opening lines especially placed emphasis upon the democracy in the USA. He pointed that the people of America were not individuals but they are united and that’s what makes United States of America what it is. He assured the people that this election is going to bring a lot of positive changes in the country. He promised the people that he would renew the nations promise working with the other people in the office. He thanked his wife for standing by him and he thanked his daughters too and joked that the new puppy is coming to the White House along with them. He assured the people that the new government is of the people, by the people and for the people and he also congratulated them on their victory. He addressed the financial crisis which has affected almost all the major economies in the world and promised the people he would take suitable step s to counter the same. He promised the people that he is very hopeful and the journey of all the Americans is very long and steep but he believes that he will get there. He promised the people that he would listen to them and he would do so especially if they disagree with him. He asked the people what change would our children live to see and motivated the people to work towards the growth and development of the USA. He referred to a 106 year old black lady in his speech and said that there have positive changes taken place in the country. He referred to the period when there was slavery and the blacks were exploited but he said that everything has changed for better now, the 106 year old black lady was free to cast her vote and this is what bringing change means. He told the people that they have to build the USA block by block by their efforts and hard work. He reaffirmed to all the people that they have certainly made the right decision by choosing him and said that the developm ent process of the USA is going to be a long and a tough one but he motivated the people to work hard to make the USA a better country. Barack Obama is an influential leader who is a now the President in the

Rule of Law - UK law Essay Example | Topics and Well Written Essays - 1500 words

Rule of Law - UK law - Essay Example This drawback was recently remedied substantially, albeit not completely, by the Constitutional Reform Act 2005.1 For instance, there is now a Supreme Court under Part 3 of the law which has taken over the judicial powers of the House of Lords which used to have appellate jurisdiction. Being then all under the Queen, the rule of law was said to be hinged on her sovereignty in the parliament which makes laws and on her sovereignty in the courts which interpret and apply the law. From within this ambit was derived the structure of the so-called twin foundations. While it is true that the duties and functions of the Queen are more ceremonial, there are still aspects over which she wields power which she may exercise at will. Important examples are her needed assent for the final enactment of a bill into law and her influence over the appointment of the Prime Minister and the other members of the cabinet because of the need for the Queen's formal consent. Although reduced in the course o f history, the supremacy of the monarchy can still be felt. As a matter of fact, there were, and still there are, moves to abolish it on the strong suggestions that it is inutile and hugely expensive.2 Some claim that a democratic standard republic will be a better and effective form.3 Another aspect in the United Kingdom government worth pondering is that it does not have a complete written set of codified laws and that includes its own constitution. Case laws which are actually compilations of decided or accepted jurisprudence have a lot to do in the law-making processes which are, ironically, borne out of judicial pronouncements. This means that what the courts resolved would become laws. Stated straightforwardly, therefore, the makers of the law interpret the law in the event of a controversy or in incidents where there are doubts in construing that particular law. Incidentally, with the new Constitutional Reform Act 2005, the new Supreme Court may be able to thresh out all the possible hitches. Since the high court started working only on October 1, 2009, a lot of patience is needed until the intended reforms are made effective slowly and gradually in the mainstream of justice administration. Along this line, it can be hoped in large part that the new law for constitutional reform will bring about positive changes.4 The twin foundations of the Queen's sovereignty During one of the deliberations of the constitutional reform bill, the Law Lords had the occasion to mention the ruling in X v Morgan Gramplan (Publishers) Ltd. which enunciated the principle that the rule of law in the United Kingdom is founded on both the Queen's sovereignty in the parliament which is charged with the enactment of laws and the Queen's sovereignty over judicial proceedings particularly those administered by the House of Lords in its duties anent appellate jurisdiction.5 It has always been debated if the somewhat irregular or abnormal circumstance contradicts the precepts on separation of powers. It is like taking exceptions on one person being the prosecutor, the judge and the executioner. The notion has a direct correlation with the

Critical Analysis Of Whether Or Not Parens Patriae Should Remain The Term Paper

Critical Analysis Of Whether Or Not Parens Patriae Should Remain The Standard In The Processing Of Juvenile Offenders - Term Paper Example Among the many functions attributed to the Monarch in Medieval England and Scotland, he was also the â€Å"father of the country† or parens patriae. This philosophy that initially referred to the Monarch’s powers as the guardian of all his people, including the ones who were unable to take care of themselves, was later turned into a jurisdictional power whereby the courts could assume the role of guardians (of the infirm, mentally disabled persons and children) and could make decisions regarding their well-being, custody and maintenance on their behalf. In the words of Craig this power of parens patriae was â€Å"†¦strictly all pupils, lunatics and imbeciles are under the care and protection of his Majesty †¦[f]or he is â€Å"pater patriae†; and the care of all such persons belongs to him as protector of the helpless† and at another place he wrote â€Å"[b]y the law of England both the custody of the persons of lunatics and imbeciles and the pre servation of their feudal estates belong to the king †¦Ã¢â‚¬ . Moreover the first mention of this prerogative powers was made in thirteenth-century De Praerogativa Regis, this prerogative powers were eventually shifted to the Court of Chancery exercised by Lord Chancellor. Subsequent legislation not only included this prerogative power of the King as law but also gradually expanded the premise. The following acts for example were vital in ensuring that parens patriae conferred proper jurisdiction on the courts to take decisions on behalf of persons unable to make their own decisions: The Curators Act 1585, Exchequer Court (Scotland) Act 1856, Custody of Infant Rights in 1839, The Tenures Abolition Act 16603 and others. More recently, this jurisdictional power of parens patriae was employed in Law Hospital NHS Trust v. Lord Advocate4 (1996) where the judges, acting as parens ruled in favor of withdrawing life-support machine of a woman who was in persistent vegetative state (PV S). This case was a rare one, as it sparked debates regarding euthanasia and also renewed debate about the scope and application of parens patriae .Initially, this philosophy of parens patriae was used in guardianship and custody cases, wardship situations, gradually, the chancery courts extended the scope of parens to general welfare of children, including control, custody, and proper care. This gave the court the right to act as a parent to such children, to act as loco parentis, and provide for their well-being. According to Abramowicz (1999) this ancient English Law doctrine is now used in United States and United Kingdom to protect the mentally ill; the law of juvenile courts etc. However, initially parens patriae was not used to confer such powers on the courts to act as guardians of the juvenile offenders. Juvenile offenders are those children who act against the law, induldge in crimes, and are likely to make it a habit to do so. The court, acting on their behalf, considers proper measures for them, for their rehabilitation and reinvention as responsible citizens. Parens patriae is one of the most integral component of the law on juvenile offenders. Whence, the major strength of parens patriae lies in the fact that the delinquents of the society get protection and refuge in society rather than being homeless and helpless. The welfare state recognizes that it is its responsibility to ensure that all citizens get the protection they demand from the former. According to the book, Juvenile Delinquency, An Integrated Approach5, it is the philosophy of parens patriae that bestows authority upon the Juvenile Courts. At this point in this paper, it is pertinent that a little light be shed on the history of Juvenile Courts. Initially, juvenile offenders were treated with adults and as adults; there were no special provisions, verdicts or courts. Before the creation of

Coping with racism as a latino in the US Essay Example | Topics and Well Written Essays - 1750 words

Coping with racism as a latino in the US - Essay Example From the very first day the world was created, discrimination sprout its root as variety came to being. In the human world, people have been discriminated in terms of races, religion, color plus other specific details. Every day as we carry our daily activities, discrimination is in the face of everyone with mean, what matters is, what kind is it. In the American society, cultures and races which were not initially part of the American, especially immigrants, commonly face discrimination. Every year, approximately 20,000 cases concerning racing discrimination are reported according to the National discrimination council of the United States of America. The Latinos and blacks are common people discriminated in the United States. Discrimination in general is not a good thing among the human beings since all human s are humans and not special from one another. Since Latinos are among one of the races discriminated in the United States, different reactions have been expressed by the community in term of how they are treated. Innocent people yearly usually come from the Latino speaking continents in search of better pay in the United States, only to realize there has been pre-existing discrimination towards their community. From the psychological point of view, one would argue that the discrimination might not be only racial in character, but something deeper, and more pertaining scramble for good jobs. The Americans think that the Latinos would take most of their jobs and displace them in senior posts (Chavez 2011). It is always normal for human beings to feel jealous for development of other people, but when they express it physically, and then it will be counted as discrimination. As like other American of color these very hardworking Latinos are subjected to widespread and intense hostility, exploitation and discrimination. They are often cheated out of their income and denied basic needs and public

Scholarships For Continuing Education Of Nurses Article

Scholarships For Continuing Education Of Nurses - Article Example To address the current nursing shortage entails considerable efforts that are directed towards the recruitment and retention of nurses along with the capabilities of nursing schools. A number of strategies have often been suggested, such as the supply of sufficient educational facilities, faculty members and funding as well as the increase of financial aid for students and nurses by means of scholarships and other forms of programs and grants (Griscti and Jacono, 2005). Such financial support has especially been found to be inadequate in helping nurses who aim to pursue continuing education. The significance of continuing education has increasingly been debated over the years, particularly in the nursing literature. It has become highly important for stakeholders and policymakers alike in the healthcare industry and has been reflected in different decrees, including the Nurse, Midwives, and Health Visitors Act of 1979 as well as recommendations presented by organizations around the w orld, such as the Canadian Nurses Association Policy Statement in Canada and the National Staff Committee for Nurses and Midwives in the United Kingdom (Griscti and Jacono, 2005). However, despite the relevance of continuing education to nurses along with the participation of different stakeholders, there has still been a considerable lack of financial aid for those who aim to pursue such form of education. ... continuing education to nurses along with the participation of different stakeholders, there has still been a considerable lack of financial aid for those who aim to pursue such form of education. The following sections will then look into nursing education and the funding associated with it, the importance of continuing education as well as the financial support made available to nurses who seek continuing education, particularly the availability of scholarship grants. Education in Nursing There has been a continual debate in the United States concerning the AD and BS education as the American Association of Colleges of Nursing (AACN, 2002) associated the past years with professional tension with regards to chosen routes towards nursing practice. Educators have supported different rewards and practices over the years. Nonetheless, these various levels of skills and competencies have not been equally recognized in the work settings, neither through role differentiation nor compensati on. Such occurrences have served as a deterrent for nurses to further raise their level of education and pursue continuing education. In addition, it has been found out that, although some hospitals based their salaries on the nurses’ educational level with which the actual financial increment was small, many other employers strongly relied on available new workers who have received their education in the US or abroad (Joint Commission on Accreditation of Healthcare Organizations (JCAHO), 2003). Majority of lawmakers in the country have provided funds for student loan forgiveness as well as loan repayment; these have been used as strategies for attracting new nursing graduates to settle in their state of graduation. Again, such efforts place more emphasis on entry-level registered nurses.

History of Psychology-John Locke and John Mill Essay Example for Free

History of Psychology-John Locke and John Mill Essay Psychology as a recognized science is a fairly new revelation, falling into favoritism only within the past century. Philosophy bears the roots of psychology, and philosophers have been pondering the inner workings of the mind and body for many centuries before psychology came in to favor. One of the key philosophers crucial in the development of psychology in to a formal discipline was Descartes. Their writings influenced more modern Western philosophers such as John Locke and John Mill. From this point, psychology grew into the science it is now recognized as. The Philosophers The 17th century is the cornerstone of philosophy evolving into psychology. Rene Descartes (1596-1650) is often considered to be the inspiration for and credited to be the father of our modern philosophy, and psychology. He is most famously quoted for â€Å"I think, therefore I am† (Descartes, 2006). A human’s ability to reason is the only to find truth. Descartes would also not accept anything to be truth unless there was no discernable reason for doubt. â€Å"The only way to get to the certainty of truth is to arrive at oneself, relying on the clear use of one’s own reasoning powers† (Goodwin, 2008, p.33). Disenchanted with the philosophy he was taught, Descartes found nothing in his learning that could not be left to question. He was said to only believe as truth what could not be doubted and Descartes pursued to find the knowledge he could find within himself (Goodwin, 2008). Descartes was a rationalist and dualist, making him firm believer in the mind and body being two completely separate entities. His beliefs on this are debatable in philosophy and psychology and have been so in the centuries following his life. Philosophers and psychologists to this day are still trying to find the connection between the mind and the body. Western Influences John Locke John Locke was a 17th century British philosopher who is credited with being the founder of Empiricism, the idea that our experiences are our only true source of knowledge. Locke’s view on the formation of ideas was sensation and reflection is the only foundation on which we form ideas. He believed we acquired all of our knowledge form our experiences in the world and in life. Locke compared the human mind to a sheet of white paper. Over the course of life, all of our experiences are recorded upon this paper, our sensations. These sensations can later be recalled, in reflection, to add to new sensations and to acquire new compounded knowledge. John Mill John Mill is considered to be the most important contributor during the British Empirical movement. His contribution stated all knowledge is attained through experience and inborn ideas do not exist. Mill also believed a man should be able to do anything desired as long as the actions do not harm or hurt fellow man in the process. This also affected his views on the necessity of government. â€Å"The only purpose for which power can be rightfully exercised over any member of a civilized community against his will is to prevent harm to others. His own good, either physical or moral, is not a sufficient warrant. † (Mill, 2008). Mill found the government to only be necessary for the protection of the people in defense of a war, safety against violence, and to prevent cheating or fraud. Modern Psychology The evolution of philosophy into the science of psychology rapidly took shape in the 19th century. The world was also rapidly changing; the Industrial Revolution created new technologies to help in the advancement of many facets of science. Moving into the next century, advances in the knowledge in anatomy and of the brain further assisted the progress of psychology being a science. Robert Watson was crucial in the study of the history of psychology. Founding a new division of the American Psychological Association, he encourages a study of the history of psychology. As a result, nearly all psychology programs today require a course in psychology’s history. (Goodwin, 2008) Conclusion. Psychology as the science we recognize today is barely more than a century in the making. When following the links to the past and the minds that have gotten us to where we are in psychology today, much it to be learned. From modern medicine and science all the way back to ancient philosophers, psychology is a longstanding and diverse study. References Descartes, Rene (2006). A discourse on method/ by Rene Descartes [Kindle DX version]. Retrieved from Amazon. com Goodwin, C. J. (2008). A history of modern psychology [3rd ed. ]. Mill, John S. (2008). On liberty/ by John Stuart Mill [Kindle DX version]. Retrieved from Amazon. com.

Characteristics Of The Fast Food Sector Business Essay

Characteristics Of The Fast Food Sector Business Essay There is a number of fast food brands in Srilanka and fast food outlets in Colombo can be successful over other fast food outlets in other areas of srilanka because Colombo is the commercial city and capital of Srilanka with a large number of busy population. Most of rich people live in Colombo as there is easy access to everything. Colombo is divided into more than 10 parts for easy identification that are colombo1, Colombo 2à ¢Ã¢â€š ¬Ã‚ ¦ colombo7à ¢Ã¢â€š ¬Ã‚ ¦ Colombo 12. Colombo 1, 2,3and 7 are the popular destinations for high profit seeker fast food outlets as there is a large number of people who dont care price. In Colombo, most fast food outlets target upper class upper middle class people only and sell junk food and beverages which contain chemicals that injurious to health. Although, and some target everybody and sell healthy food and beverages. So, there is a deficit of the high quality fast food outlets which focus everybody and sell affordable and healthy products. There is a market that can be appealed. Research objective This research will look into the internal and external barriers and find out ways and means of overcoming those identified and potential barriers for succeeding. Major objectives of this research as follows and segmented under 3 areas for better understanding and explanation. Major challenges when starting up a new fast food outlet and to survive Current trends Unique hot selling food and beverages Other international and local fast food brands in Colombo People attitudes towards fast food Poor Employee retention and satisfaction Unnecessary costs Benefits of selling healthy food and beverages Benefits to society Benefits to the outlet itself Finding possibility of selling quality and healthy fast food and beverages at low prices Identifying current healthy fast food and beverages Identifying market places that sell quality ingredients for healthy food and beverage Research background Most of the hotel restaurants are situated in Colombo 1, 2, 3,4and 7 including 5 star hotels. There is a number of fast food brands that are Belly Buster, Belliniss, Bros T, Mr. Chicos Texas, Nandos, Deli market restaurant, Dine Mor, Dominos Pizza, Hotel De Hijra, Mc Donalds, Hotel De Pillawoos, Pizza Hut, KFC, Crescat Boulevard, Majestic city food court, Excel world Food Court, etc. Most of the hotel restaurents are diversified and they sell fast food. So, there is a huge competition to attract customers and this has lead to selling anything to make profits. Research problem Most of the fast food outlets are catering upper class and upper middle class (selling non affordable fast food) and selling non-healthy food beverages. No fast food outlet in Colombo seems to get off the current pattern. So this situation will be good enough to enter this business using a research with a new theme like quality healthy food and beverages to everybody. If there is a possibility of starting up a new fast food outlet to outlet affordable quality and healthy fast food and beverages, how good it is. People in Colombo or customers buy those highly priced and non-healthy food and beverages. Maybe, they are already informed of the bad effects of eating non-healthy junk food and the reason is they have no other option like, high quality fast food outlets which sell affordable healthy products. So, if I could develop recipes for making healthy food and beverages at low prices and buy fresh vegetables and fruits at low prices it will be quite possible to sell affordable healthy food and beverages using strategies. In order to achieve this aim those issues need to be addressed. Research methodology This study will adopt qualitative research with the use of questionnaires, observations and interviews and to refer and study profitable and successful fast food outlets, success stories, etc. The questionnaire is designed for measuring the customers attitudes, perception and behavior when choosing the fast food outlets One or two successful fast food outlets managers and its employees (especially waitresses and waiters) and one or two fast food outlets managers and its employees in fast food outlets which compete to get an adequate amount of consumers would be interviewed A few fast food outlets in particular areas which attract more people than others and what people most consume at each fast food outlet and what the busiest day of each week is for each fast food outlet will be observed. Research tools Data collection methods and instruments- questionnaires Interviews (only selected personnel) Observations Characteristics of the fast food sector The fast food sector is one of the sectors of the food service industry. Quick service- food and beverages need to be served very quickly. There should not be too much waiting to serve products. Ease of access- fast food outlets should be easily accessible. Flexibility- fast food outlets should be ready to accept returns or any customer request to change what they have already bought. Limitation of the study As mentioned below, there were limitations and difficulties such as; Very limited local resources were available for reference Some waiters and waitresses were reluctant to be interviewed. There are a number of fast food brands in Colombo and therefore, some of them could not be studied Chapter 1 summary This is initially more focused on the introduction and background of the research by giving a brief introduction to the research. At the middle and latter parts of the chapter, it will elaborate the research objectives while taking about the nature of the fast food sector and research limitations. It has also discussed the significance and the gravity of the research and the research problem. Chapter 2 Literature review The term fast food relates to food that can be prepared quickly. Most of this popular type of food availed in packaged form called takeaways. The fast food industry has its roots in the for sale stands, that were part and parcel of ancient and East Asian societies. (Gaynor Borade, 2012) The concept of fast food is generally associated with urban development. Fast food outlets today are elaborate quick service outlets. The franchise operations have generated restaurant chains that offer standardized meals across the globe. On account of a low capital requirement and popularity of fast food, fast food restaurants and drive through outlets are common throughout the world. Also known as sit-ins.These restaurants cater to the dry food demands of the younger generation, extremely tight adult work schedule. (Gaynor Borade, 2012) Today, some fast food outlets sell dangerous food which contains chemicals that are injurious to health. Favorite chemicals used as part of the food making process are -titanium dioxide(found in dressings), azodicarbonamide (found in some subway breads),sodium phosphate(found in coffee in fast food joints)à ¢Ã¢â€š ¬Ã‚ ¦(Uttara Manohar,2012). Health problems that are brought on because of regular junk food eating-asthma, strokes, type 2 diabetes, cancer, liver disease, and cardiovascular diseases. (Uttara Manohar, 2012) I found that some ladies and gentlemen have taken step forward written articles about the bad effects of fast food to convince people who are in the dark. They propose healthy food and beverages. Does any of this sound appetizing? I think not. To indulge once in a while is all right; after all you are human enough to have cravings. What you shouldnt do is indulge to a point where it qualifies as gluttony. Treat yourself to healthy homemade foods using fresh produce instead, coupling low-sodium ingredients and all-natural add-ons. Eat your favorite junk food meal twice a month, and not more. Spread the good word. (Uttara Manohar, 2012) Eating Junk food now lead to obesity among most of youngsters and adults. (Uttara Manohar, 2012) So, needs quality and healthy food beverages As a result of a recent health revolution, fast food chains and restaurants have started the integration of all possible food nutrition in their menu. Hamburgers and French fries are probably the most famous fast foods, are nowadays made with the help of healthy low cholesterol fats, lesser oil, and whole wheat breads. Many hamburgers nowadays, have a high content of salads and vegetables in them and are made with sauces and prickles that are rich in vitamins. The fries are nowadays not deep-fried and have a low content of oil in themà ¢Ã¢â€š ¬Ã‚ ¦ (Scholasticus K, 2010). Not only healthy food, Cleanliness hygiene issues are relevant to the premises, equipment and staff. Tidy premises, smart uniforms and the use of protective gloves, for instance, can all have a positive effect on the perception of the food service operation as being clean and hygienic. (Cousins et al.2002) A fast food outlet which sells healthy products is identified social responsibility and it can make profits as there are well educated and sensible people who support by writing and becoming customers of the fast food outlet which sells quality and healthy food and beverages. Strategies Normally, if any business needs to survive, it must develop strategies as the environment is always changing. There are marketing strategies, pricing strategies, etc. There are various pricing methods such as; cost-plus, prime costing methods, backward pricing, rate of return pricing, profit per customer pricing, elasticity pricing and completion pricing(Cousins et al.2002).Marketing strategies, such as; market segmentation, porter generic strategies. There are numerous Pricing strategies such as; Loss leader, demand-based pricing, etc. One of the major marketing strategies is market segmentation. Researching the market will facilitate the identification of consumers needs, wants, demands, goals and values as they relate to food and beverage products (Cousins et al.2002).there are many different ways to segment a market such as; geographic, demographic, psychographic and behavioral segmentations. After well identifying all the market segments that we can approach with good products, we can be sure that our business will be successful as we can satisfy the customers needs with the right product and also we can then get customer loyalty which ensures continuation of the business. Price is the element of the meal experience that also relates to value (Cousins et al.2002). So, we need to ensure that there is strategic pricing where a high-priced product might not be perceived as a low quality product and also, a low priced product might not be perceived as a low quality product. Pricing strategies are so important to get customer loyalty. Social responsibility Recognizing social responsibility and being responsible for the welfare of the society can be ultimately a good strategy as there will be support from the society to keep the organization which has set a code of business and social ethics. Social responsibility objectives stress the ethical aspects of a food service organizations objectives. These include 1. Safety of products 2.working conditions 3.honesty for example, not offering or accepting bribes or other inducements, 4.equal opportunities and 5. Pollution and other environmental concerns (Cousins et al.2002). So, when we are running the business ethically and abiding by law, the ethical society will give their vote for continuation of the business. To indulge once in a while is all right; after all you are human enough to have cravings. What you shouldnt do is indulge to a point where it qualifies as gluttony. Treat yourself to healthy homemade foods using fresh produce instead, coupling low-sodium ingredients and all-natural add-ons. Eat your favorite junk food meal twice a month, and not more. Spread the good word. (Uttara Manohar, 2012) Employee motivation and retention To succeed in any business we need a good staff or human capital that can be effective and efficient. Therefore, a fast food outlet must have appropriate recruitment and selection strategies, the right HR policy, and should keep the existing staff motivated to get the maximum productivity of them and prevent labor turnover. When it comes to motivation of employees, we need to well understand and practice the current contemporary views and theories on motivation such as Elton Mayos the human relation movement,Rensis Likerts the four systems of management, Douglas McGregors theory X and Y, Fredrick Hertzbergs hygiene theory, Abraham Maslows hierarchy of human needs, Edgar Scheins the psychological contract and career anchor, Amitai Etzionis the managers power and workers power, Carrot and stick method, etc (CTH,2011). out of them, Maslows hierarchy of human needs and Hertzbergs two factor theories are well respected. Maslow proposed a hierarchy of universal human needs representing the order in which these needs become motivators of human behavior. Human beings needs and desires are inexhaustible. As soon as one need is satisfied another appears to take its place. This is one of the most influential theories on motivation as it describes human needs and desires divided into sets or levels. The sets are physiological needs, safety needs, social needs, ego needs and self actualization. Hertzberg found that factors associated with the job environment such as; compensation, supervision, working conditions, company policy, so on, create dissatisfaction and unhappiness on the job when they are inadequate; they become dissatisfied. But removing the causes of dissatisfaction doesnt create satisfaction and it therefore doesnt motivate performance. Hertzberg called these factors hygiene factors (maintenance factors). Hertzberg found that the factors that motivate consists of opportunities in the job itself for achievement and growth such factors as recognition, achievement, advancement, responsibility, the work itself. He called these factors motivators. To start up a new fast food outlet other than buildings and equipment we need to understand corporate social responsibility that is ensuring that the fast food outlet sell quality and healthy products, the environment is not being polluted, etc , must have good strategies to win the competition and make more profits, and a great staff who can be productive. Chapter 2 summary This chapter is about literature reviews, various strategies, arguments and thoughts. At the beginning, it discusses origin of fast food outlet and at the middle; it discusses healthy and non healthy fast food beverages and its effects with reviews. At the end, the current marketing strategies which are essential to survive are discussed and one of the crucial parts that need to be addressed to succeed a business is employee satisfaction and retention is discussed. Chapter 3 Research methodology This chapter will discuss and emphasize on the methodology of this research study. Initially, formation and conceptual framework is illustrated and thereafter, it will discuss selection methods of data, reviving, identifying of variables. Afterward, study development is shown. After this, the realization and practice of this study comes under the sections of sample selection, data collection method, and data analysis and summarizing. Micro culture(internal) Internal culture for starting up a new fast food outlet and survive Cost Employment and employee retention Location, etc. Macro culture(immediate) Influence of politics, promotions, etc. Increase of fast food outlets Peoples attitudes toward fast food, etc. External macro cultural issues Other competitive industries International fast food brands, etc. Factors influencing starting up a new fast food outlet and surviving The above segmented factors (micro culture, macro culture and external macro cultural issues) are being examined and assessed under organizational and national levels. Hypothesis development Three hypothesis have been developed to study the impact of the variables Hypothesis 1: Micro culture-high initial cost, difficulty of finding employees and retaining them, poor location and lack of customer attractions, competitors hot selling food and beverages will be the barriers to start up a new fast food outlet. Hypothesis 2: Macro culture- increase of low quality fast food outlets in Colombo and they are creating a bad picture amongst the existing fast food customers towards fast food outlets will result in difficulty of attracting customers and maintaining goodwill. Hypothesis 3: External macro cultural issues- international fast food brand outlets will do more promotional activities to attract more and more customers. As a result, the new fast food outlet will not be able to attract a plenty of customers. Operationalisation of variables Concepts Variables Indicators Source form How to find answers factors influencing starting up a new fast food outlet and surviving Internal culture for starting up a new fast food outlet and survive Cost Interviews with the fast food managers Employment and employee retention Interviews with the fast food managers Risks Interviews with the fast food managers Hot selling fast food and beverages Interviews with the fast food managers and questionnaires Macro culture(immediate) Increase of fast food outlets General opinion of the public questionnaires Political influence Competitors offers and promotions Observations and Interviews with the fast food managers Market place Interviews with the vendors External macro cultural issues International fast food brands in srilanka Interviews with the international fast food brand outlet managers. Other competitive industries Methodology Sampling and selection 10 customers of each of the fast food outlets ( Dine Mor, Pizza Hut, Mc Donalds, KFC, Mr. Burger King ( situated in the Malay street of Colombo 2) are taken as samples to get answers for a few questions which are included in the questionnaire. Data collection methods and instruments A questionnaire is used to find hot selling fast food and beverages among different age groups and General opinion of the public towards the fast food outlets Two or three successful fast food outlets managers including international fast food brand outlets and its employees (especially waitresses and waiters) and two or three fast food outlets managers and its employees in fast food outlets which compete to get an adequate amount of consumers would be interviewed to find answers for their cost of running the business, their classes of fittings and furniture, how they retain their employees, their hot selling products and how they interact with the public. Interviews are with vendors who sell quality ingredients for making healthy food and beverages. A few fast food outlets in particular areas which attract more people than others and what people most consume at each fast food outlet and what the busiest day of each week is for each fast food outlet will be observed. Data analysis As this is a qualitative research, this research would use deductive reasoning method. Chapter 3 summary This chapter discusses methodology of the research study. The structure, variables or the framework is considered. Thereafter, methodology, sample and data collection methods are declared. Chapter 4 Data presentation, Analysis and discussion This chapter is about data presentation, analysis and discussion. Most of the weighting is given to primary data since there was not a plenty of secondary data. It focuses on findings, discussion and analysis which cover hypothesis testing. Findings Data collected from the questionnaire 40 people were given the questionnaire. The findings are as follows; All the 50 people recommended Dine mor, Pizza Hut, Mc Donalds and KFC and only 19 recommended Mr. Burger king. 22 persons favorite fast food brand is Pizza Hut, 13 persons favorite brand is Mc Donalds and the rest 15 persons brand is KFC Their favorite fast food/s Fast food Number of the people Pizza 50 Hamburger 36 Chicken submarine 41 Veggie burger 37 Fried chicken 29 Other 23 Other included fried potatoes, fried meats, etc. Their favorite beverage/s Beverage Number of the people Soft drinks like, Coca Cola 50 Fruit juices (orange juice, avocado juice, etc) 50 Ice cream 45 Level of quality of the fast foods sold by the fast food outlets in Colombo Number of the people High (KFC, Pizza Hut, Mc Donalds, Dine Mor) 50 Satisfactory (Mr. Burger king) 27 Not satisfactory Time they consume fast food Number of the people At morning 7 At noon At evening 43 Number of the people who like healthy fast food and beverages is 40 ** Dine mor, Mc Donalds and KFC appear to be popular fast food brands in Colombo. Their favorite fast foods include pizza, burger and fried chicken. The people believe that level of quality of the fast food outlets (KFC, Mc Donalds, Pizza Hut, and Dine Mor) is high in Colombo. Majority of them consume fast foods at evenings. All of the people like healthy fast food and beverages. Information gathered from the interviews Cost -Average cost of the interviewed fast food outlets per month is more than Rs.300, 000 this figure includes production cost and general administration cost. -Initial cost to start a fast food outlet varies according to factors like, level of service, ambience, food and beverages, number of employees, etc. Risks -Food and beverages need to be processed in a quality setting otherwise they would be polluted. -Food and beverage production should be limited prior to the past experiences of selling. -employees would leave the organization if they are not well treated, etc. Employee retention -to retain employees there should be the right HR policy, effective employment of recruitment and selection strategies, reward systems, etc. Hot selling food and beverages -Pizza, burger, fried chicken, fried potatoes are amongst the hot selling fast foods and soft drinks like Coca Cola, fruit juices, ice creams are the hot selling beverages. Competitors offers and promotions -The competitors commonly use price reduction, buy one and get one for free promotion, free home delivery, etc. Raw material market place -prices of fruit and vegetables have been increased recently and every market place tend to sell their products at higher prices. However, directly buying from the farmers is the cheapest way but this involves additional costs such as transportation, labor costs, etc. Information gathered from the observations -The busiest times for Mc Donalds were during 3.00- 6.00 pm -The busiest times for KFC were during 4.00- 7.00 pm -The busiest times for Mr. Burger King were during 4.00-7.00 pm -The above fast food outlets have been serving for a plenty of customers at the above mentioned time ranges. -Most of the customers tended to consume fried chicken, fried potatoes, pizza and burgers. So, they were the hot selling fast foods at that time. -the hot selling beverages were fruit juices and cool coffee Analysis and discussion Analysis 1 Hypothesis 1: Micro culture-high initial cost, difficulty of finding employees and retaining them, poor location and lack of customer attractions, competitors hot selling food and beverages will be the barriers to start up a new fast food outlet. -High initial cost, difficulty of finding employees and retaining them, poor location and lack of customer attractions are the barriers to start up new fast food outlets. -Starting up of a new fast food in Colombo does not involve high initial cost, difficulty of finding of skillful employees and difficulty of retaining them, difficulty of finding a place full of customer attractions and difficulty of making competitive fast food and beverages. -Therefore, it is possible to start up this fast food outlet in Colombo. Discussion 1 High initial cost can be ignored due to that my budget is above the found average cost to run a fast food outlet in Colombo per month. Finding of skillful persons can be done using local sources such as recruitment agencies, newspaper advertisements, own website advertisements, etc. Retaining of them can be done as this research identified strategies such as motivation strategies, pricing strategies, etc. There were a number of places in Colombo which are full of customer attractions and a building can be taken on rent in such place in Colombo. Healthy fast food and beverages are going to be made with the peoples votes and so, these definitely have a market. Analysis 2 Hypothesis 2: Macro culture- increase of low quality fast food outlets in Colombo and they are creating a bad picture amongst the existing fast food customers towards fast food outlets will result in difficulty of attracting customers and maintaining goodwill. increase of low quality fast food outlets and they are creating a bad picture amongst the existing fast food customers towards fast food outlets result in difficulty of attracting customers and maintaining goodwill starting up of a new fast food outlet is not affected from increasing low quality fast food outlets in Colombo. -therefore, it is possible to start up this fast food outlet. Discussion 2 Most of the interviewed and the questionnaires peoples attitude towards fast food is positive as they say that they do not consume fast food on behalf of every meal. They voted for healthy fast food and beverages this means a fast food outlet that sell healthy fast food and beverages can be started. This fast food has no bad effect from the people as they like fast food outlets which sell quality and healthy food and beverages. Analysis 3 Hypothesis 3: External macro cultural issues- international fast food brand outlets will do more promotional activities to attract more and more customers. As a result, the new fast food outlet will not be able to attract a plenty of customers. -International fast food brand outlets do more and more promotional activities. -for starting a new fast food outlet, appropriate and competitive promotional activities were identified. -therefore, it is possible to attract a plenty of customers Chapter 4 summary Presentation, analysis and discussion of research findings were elaborated and at the same time, it compares developed hypotheses in relation with findings. Chapter 5 Conclusions and recommendations This researchs aim is to find possibility of starting up a new fast food outlet in Colombo. Therefore, this research looked into the internal and external barriers and found out ways and means of overcoming those identified and potential barriers for succeeding. When the following are satisfied it is possible to start up a new fast food outlet in Colombo. Starting up of a new fast food outlet in Colombo does not involve high initial cost, difficulty of finding of skillful employees and difficulty of retaining them, difficulty of finding a place full of customer attractions and difficulty of making competitive fast food and beverages Starting up of a new fast food outlet is not affected from increasing low quality fast food outlets in Colombo For starting a new fast food outlet, appropriate and competitive promotional activities were identified According to the research, therefore, it is possible to start up a new fast outlet in manta place, Colombo 2 which sells quality and healthy fast food and beverages. Recommendations -This fast food outlet should be open from 4.00-700 pm. -This fast food outlet should get star rating as soon as possible to prove its quality. -This fast food outlet should not sell soft drinks. -It should develop a menu of healthy fast food and beverages other than the current ones. -It should use more advertising to reach more customers. -It should sell fast food fried chicken, pizza, burger, etc without other ingredients which make people fatty. -It should have a good waste disposal system that ensures protection of the environment. -It should build attractive exterior to attract customers -It should maintain goodwill with customers Word count=4468 Reference list Books COUSINS, JOHN.FOSKETT, DAVID.GILLEPSIE, CAILEIN. (2002)Food and Beverage Management, second edn.Harlow: Pearson Education Limited JEFFREY, S. and CATHY, A. (2005) Hospitality Strategic Management, New Jersey: John Wiley Sons Articles -Borade, GAYNOR. (2012) History of the Fast Food Industry. Fast food (March) Available from: http://www.buzzle.com/articles/history-of-the-fast-food-industry.html -Jathar, rutuja. (2011) Junk Fast Food. Fast Food, (September) Available from: http://www.buzzle.com/articles/junk-food-list.html -Manohar, uttara. (2012)Fast Food Facts: Effects of Fast Food. Fast Food, (March) Available from: http://www.buzzle.com/articles/fast-food-facts-effects-of-fast-food.html Mascarenhas, cherly. (2012) Healthy Fast Food Drinks. Fast Food, (April) Available from: http://www.buzzle.com/articles/healthy-fast-food-drinks.html -Perera, Mangala. (2012) Sri Lankas F and B industry now fastest growing sector. Business Times, (January) Available from: http://www.sundaytimes.lk/120122/BusinessTimes/bt10.html -CTH (2011) Human Resource Management Available from: www.cthresources.com , p. 24-34

Depression among Pregnant Adolescents: Literature Review

Depression among Pregnant Adolescents: Literature Review Review of Related Literature and Studies Depression among pregnant adolescents as well as the factors that contributes to the said condition is being discussed in this review of literature. The things that could help prevent or lessen depression and the use of The Kutcher Adolescent Depression Scale is also introduced. According to G. Tzilos et al,(2012). Depression during pregnancy is related to the increase number of mortality and morbidity among teenage mothers and infants. However, the cases of Adolescent pregnancy declined over the past years because of the strict implementation of contraceptive use in the United States still the number of occurring depression related to teenage pregnancy is alarming to the society nowadays. Early pregnancy does not only a threat to the mother but as well as the baby because when a teenager gets pregnant, it is expected that she will face many complications during and after her pregnancy and these complications could lead to death of her baby and herself. Adolescent Pregnancy is always perceived by the society as a major problem and a great threat that will add up to societal problems. These perceptions could make pregnant adolescents feel that they are being judged negatively by the society and could lead to depression. Majority of them felt that they are alw ays seen as persons who don’t know how to take good care of the upcoming baby because they are not yet fully matured. Some even relate teenage mothers to Erik Erikson’s Theory to illustrate that they are struggling in fulfilling two roles that they should take part. Pregnant Adolescents are not seeking for medical attention because for them they are mistreated and they are scared for the criticisms that they will receive from the people around them. That is why most pregnant adolescents’ faces problems and complications during labor because of lack of prenatal check-ups. Also in the studies planned pregnancy is compared to the unplanned of course planned pregnancy commonly happens to persons who went under the sacrament of matrimony and they unlikely to face complications and depression during pregnancy because of the support of their family as well as the society and those unplanned pregnancies are most likely to feel the opposite. The highest number of depress ion during pregnancy in found in the ethnicity of Latinas and a history of alcohol consumption and abuse whether it may be physical or sexual is found to be a significant contributing factors that could lead to depression. Pregnancy at an early age was commonly associated to poverty and societal issues. According to A. Katz, (2011) Majority of them voiced out that life before pregnancy was difficult and early pregnancy in their family was common so there is a possibility that they will follow the things that they have grown upon. Social connectedness plays an important role most specially the pregnant adolescent’s family. Some of the articles pointed out that the mother of the pregnant adolescent should be giving her more attention and support since she had been on the same experience before. Also, nurses were said to play a very important role in helping pregnant adolescents to prevent developing depression since they are the ones who will interact longer with their patients . One of the article’s main topic suggests that childbearing or being pregnant was the main reason why pregnant teenagers are experiencing depression. They say that depression seems to be linked with pregnancy because previous studies focus only on small populations. So what they did was they conducted a study with a big population between pregnant teens and pregnant adults. The questionnaires are given out to measure the level of depression inside it are questions such as things that bother them, how they manage feelings of sadness and concentration problems. The results showed that teenage mothers have an increase in depression incidence than adult mothers. However, carrying a child inside her womb was not the cause. They found out that even before they got pregnant, their level of depression was greater than compared to their friends and remained high even after giving birth to the baby. The results pointed out poverty and an existing stressor can predict adolescent pregna ncy because of the psychological thinking that if they become pregnant their life would be easier and the focus will be now given to the newborn baby. They observed that when they got pregnant, the chance is they become responsible for taking care of the baby inside her and the study suggested that research nowadays should focus on how the teenage mom going to pursue her ambitions in life after giving birth to the baby. Lastly, the study suggests that married teen pregnant mothers will likely develop a positive outcome in terms of behavior and decrease the likelihood of developing depression then unmarried teenage mothers. One study pointed out the factors that may increase the likelihood of teenage pregnancy. One factor that the researchers pointed to have a great impact on the incidence of teenage pregnancy was the age they started to engage in sexual intercourse they found out if a girl engages in sexual activity before 15 years old she is more prone in becoming pregnant. They al so pointed out United States as the most developed country with the highest incidence of adolescent pregnancy and one of the factors that causes early pregnancy was the number of sexual partners that an individual has. They say that if a girl had 3 or more sexual partners’ chances of being pregnant are high and if their partner’s age is more than 3 years of their age. The level of anxiety of a teenage father was discussed. Although there were only few studies about teenage fathers they found out that teenage father who became father for the first time has a high anxiety level compared to those who have been to the same situation before. The Kutcher Adolescent Depression Scale is a tool that is used by clinicians and researchers to identify adolescents who are at risk for developing depression. It is created by Dr. Stan Kutcher, various clinicians and researchers and it is acknowledged to be an effective tool in assessing depression among adolescents around the globe. There are three different scales of KADS a 6-item which is designed to be used in different institutions such as schools, other health care professionals and primary health care settings to screen patients who are at risk for developing depression as well as to evaluate young people who are always in distress and can be seen with symptoms of mental health problem. The 11-item KADS is usually used by health care providers and different clinical settings to treat adolescents who are experiencing depression. On the other hand, the 16-item KADS is exclusively designed for clinical research purposes only. KADS is a simple tool that understandable by an indiv idual who has a grade 6 reading level and ages 12 to 22 years old. Aside from being less complicated, the tool has been translated into many different languages for better understanding and it is free of charge. It has been recommended by many experts such as National Institute for Clinical Evaluation. In using the KADS the person should be instructed carefully by the health care provider, educator or any responsible person and should be clarified that the tool is for better understanding of the difficulties that the individual is facing. The last item of the scale is very sensitive to suicidal risk. Any individual who answered 1 or a little bit higher should be undergoing a further assessment for possible suicide. The KADS is free to use however it should not be copied or distributed without a written consent to Dr. Stan Kutcher. The people who created KADS appreciate receiving feedback on the said evaluation to determine whether KADS is still suitable or needs to be developed for better assessment. There are a lot of different studies regarding depressions among teenage pregnancy. Different methods were done to gather results and data. Participants are usually drawn to conduct different methods such as interviews and surveys. Different factors are studied to determine factors what depression can bring to pregnant adolescents. The most critical factor in health problems among adolescents are incidence and in labor and delivery. Complications that can be prevented by this studies. Young mothers should be educated in controlling depression because in can lead to different problems like diseases and suicidal tendencies. Different studies show that it occurs more in pre-developed countries. So comparative studies in the Philippines in specific rural and urban areas. Findings have shown that counseling and nursing interventions and services of preparing adolescents in motherhood. Teenage mothers shows higher rate of depression. One study shows that depression after likely to become d epressed after their babies were born than lower- or higher-resource adult mothers. Finding the root cause of depression of adolescents could help in a big way. Guiding 12-22 year old adolescents can prevent unwanted pregnancies and give them a reason to think this situation can affect them and their newborns. As researchers, information and statistics would be key in doing this comparative study in rural and urban areas. In Nigeria, the most important problem in health in adolescents especially in developing countries is from preterm labor and delivery. A teenage girl who is pregnant has a 40 % chance of women in Nigeria are 17.9 and 20.1 years and the incidence of abortion is about 25%. Millions of girls aged 15-19 have babies yearly but 10% of pregnancy due to the effect of early motherhood. Probably the cause of poverty in Africa. So the researchers assessed and explored the occurrence of complications in adult pregnancies and adolescents. The Philippines is a slightly developed country than Africa. Couples who have a lot of children is very common in both countries. Most of the started at the age 17-19 years. A study in Taiwan showed what risk factors and birth outcomes affect adolescent pregnancies. Fertility rates declined in Taiwan recently even thou birthrate in teenagers is highest in Asia. It remains a challenging issue for Taiwanese to control adolescent pregnancy. Ages 12-22 is critical year for an individual in exploring various curiosity that can affect negatively and positively. Smoking had significant higher rates of smoking during pregnancy for adolescent mothers but in drinking it was almost alike. These are causes that affect a mother dramatically and especially the baby upon birth. This could different deformities and even miscarriage. In tends to be worse especially in communities of the third world. Another study pointed out that in view of socio-cultural factors and good nutrition in early life for girls is essential. Programs that can guide them in different ways would be key to prevent early conception. In India, nearly one third of babies are low in birth weight. The main cause would be poverty which leads to under nutrition and diseases. Kumar et al. (2007) showed a high result of (26.1%) and stillbirths (4%) while Bhalerao et al. (1990) have reported a significantly higher proportion (8.6%) of spontaneous abortion in addition to premature labor (14%) in teenage pregnancy. It is said that better planning of appropriate measures to improve the situation. Studies show that individuals living in rural areas are undernourished throughout childhood and adolescence. About 36% women of reproductive age in India have low body mass index (BMI 2. Poor prepregnancy nutritional status of young rural girls is a result of nutritional as well as social factors and therefore, it is necessary to examine their interactive effect on reproductive health. According to ( Echa Kai,2008) who conducted a research on teenage pregnancy in Rajavith Hospital in India. Pregnancies occurring in adolescent girls have a higher risk than in adult females. Women ages According to the study (A.Katz,2011 and K Mccormick,2012) teenage pregnancy decreased because of the strict implementation of contraceptives in the United States. The US being a first world country, its resources are expandable and can be able to focus on different problems that country encounter. The United States was able to control teenage pregnancy because of health education by the use of contraceptives. Sex education is thought during high school to show teenagers the risk of unwanted pregnancy physically and mentally. The proper use of contraceptives is shown in order for them to be aware how unwanted pregnancies and diseases unsafe intercourse can affect an individual. As early as this age students are sexually aware. Pregnant adolescents are having difficulties in terms of playing 2 roles in life, being a mother and in the process being fully matured ( B.Tumage et al,2013 and J Magness 2012). Being a mother is big transitional change in a teenager. For her, able to care for the baby and herself would be a difficult task. At the adolescent age, an individual is starting to be mature enough in everyday responsibilities. Having a baby can affect an individual physically and mentally. At this young age, a drastic change can cause negative effects which can lead to depression. Guidance by family, counselors and health providers would be a key factor for them to be able adapt to this changes. Nurses play a vital role in preventing the development of depression by being approachable and providing assistance to them without any negative judgment (J.Magness, 2012). As health care providers. Nurses are aware how depression affects an individual. A nurse will be able to do interventions that will benefit the patient. Giving assistance without any judgment, for a nurse being a professional it is strictly not a personal matter but the goal is to provide care. The Patient-Trust relationship would be a vital key .Depression can lead to negative effect physically and mentally so it is necessary to prevent this. Unplanned pregnancy are most likely to develop depression (M. Phipps et al, 2012, K and Mccormick, 2012). An accidental pregnancy would be drastic change in lifestyle. Nowadays, people tend to hide if they are accidentally pregnant especially if they are young of age. For a person not be ready to bear child would be very difficult in the shift of living. It is common that both partners who did not planned for a baby tend to separate thus, the mother would suffer and she alone would give care and provide for the baby. This things could lead to depression that may lead various effects on the mother and the baby. Poverty was the main cause of teenage pregnancy and depression (G,Tzilos et al (2012), M Phipps,(2012) J Collingwood (2010). For an individual who is not educated, having a sexual relationship is some sort of pleasure without any consequences. Poverty, the most common problem of countries causes a negative effect in every aspect. Third world countries are usually the ones with the biggest population. Those not being able to afford contraceptive and the lack of health education causes unwanted pregnancy. An unwanted baby would cause depression. Gathering resources for the baby’s need would be a difficult task and would lead crimes and desperation. The baby would be most certainly affected by these by having inadequate care and nutrition.